Sam Brown

Steve Jobs knows how to focus

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”

This was a quote from a rare interview Steve Jobs of Apple did with Fortune. I need to apply this logic to my projects, so many ideas, not enough time doesn’t cut it anymore. From today I’m slinging some of my projects in favour of focusing on the important ones. Thanks Steve. (Hat tip John Gruber.)

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Sam Brown co-founded Iterate, and was previously VP of Design at Foursquare. Based in NYC.