Advertising is the economy of the web
“Advertising is the economy of the web. When someone gives my favourite blog money to help them continue to be my favourite blog, I think that someone is pretty cool. And if that someone respects me enough not to bombard me with flashy animations and obnoxious pop-ups, maybe, just maybe, I’ll click on the ad and discover a new product.”
Michael Mistretta on The State of Fusion. What’s most interesting about the Fusion ads are the number of compliments they get, generally they are very well received, relevant, good looking and now published on some really great sites.