Johnnie Walker - The Man Who Walked Around The World
“By 1860, he had developed the square bottle, now with a label at an angle of precisely 24 degrees. No big deal, you might think, but you’d be wrong. The square bottle meant less breakages and more bottles per shipment. The diagonal label meant larger type and together that meant Johnnie Walker had unmistakeable presence on any shelf in the world.”
Johnnie Walker – The Man Who Walked Around The World – at YouTube →
Not just a 6 minute advert for Johnnie Walker but an insight into how they became so popular, starring Robert Carlyle. (via @mattmc)
