Sam Brown

Johnnie Walker - The Man Who Walked Around The World

“By 1860, he had developed the square bottle, now with a label at an angle of precisely 24 degrees. No big deal, you might think, but you’d be wrong. The square bottle meant less breakages and more bottles per shipment. The diagonal label meant larger type and together that meant Johnnie Walker had unmistakeable presence on any shelf in the world.”

Johnnie Walker – The Man Who Walked Around The World – at YouTube →

Not just a 6 minute advert for Johnnie Walker but an insight into how they became so popular, starring Robert Carlyle. (via @mattmc)

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Matt McInerney 30 September 2009, 11:56 #1

I love little design details like the 24 degree label

Alex Blundell 1 October 2009, 02:12 #2

Loved this video, even more so as an F1 fan, and especially a Mclaren fan. I knew, obviously, that Johnnie Walker was a good wisky but didn’t realise it was quite so popular until the sponsorship deal with mclaren..

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Sam Brown co-founded Iterate, and was previously VP of Design at Foursquare. Based in NYC.