Personal blog, business blog. Both, one or the other?
Leanda just asked a good question on Twitter that I thought I would weigh in on:
“should my blog be integrated into my portfolio site [or as] a separate playground?” – “I’m really interested in if their should be a distinction between professional and personal blogs.”
While I agree that there are many different cases, personal blogging on your business site is vastly different from writing it on an independent site. The distinction I make is that they are separate sites, with separate domains. I am a freelancer at Massive Blue, it’s just me and I always make that clear when I work with new clients and sam.brown.tc is my personal site where I will always write what I want.
I had a business blog and for the longest time it lay dormant, but at no point in the past few years have I ever thought more deeply or carefully about what I write on my personal blog, no more so than I do to start with. My main caveat about the whole situation is that if a client does not like what they read or see on my personal site chances are we aren’t going to get along in real life and for that matter on a business level either.