Sam Brown

Jeffrey Zeldman On Self-Promotion

“There is a difference between being arrogant about yourself as a person and being confident that your work has some value. The first is unattractive, the second is healthy and natural. Some people respond to the one as if it were the other. Don’t confuse them. Marketing is not bragging, and touting one’s wares is not evil.” – Zeldman

Wise words from Jeffrey Zeldman On Self-Promotion and something I constantly find myself worrying about, this however is reassuring.

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Ian P. Hines 25 November 2009, 21:44 #1

That post was incredibly insightful. I’m interested to try applying the principle he is trying to emphasize to blogs or journals that are exclusively personal — i.e., not written by self-employed designers.

For example: Does the difference between being confidant that your life has intrinsic value worth sharing vs. the arrogance of believing everyone should care about you still hold up? Is is possible to keep a purely personal weblog without being an ego-centric snob?

Carlos Hermoso 28 November 2009, 09:53 #2

Interesting article of Jeffrey Zeldman on self-promotion.

Thanks for sharing!

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Sam Brown co-founded Iterate, and was previously VP of Design at Foursquare. Based in NYC.